Make copyright fees based on "clicks" versus enrollment
Currently, Ares copyright through the CCC has fees based on enrollment in the course. That value can be determined by a number supplied for the course or actual Ares users signed up for the course.
However, there is no guarantee that all of those users will click on the item and view it. Several sites have requested that Ares use the "pay per click" model of copyright fees so that they are only paying for actual views.
It's possible that the per click payments could be higher than the "bulk rate" of course enrollment. I'm not clear if we could easily switch the payments on a course by course basis versus having a setting for all courses.
We need feedback from sites on how much they would like this feature and if they have looked into the payment differences in "per click" versus "per course enrollment".
Allen Jones commented
FYI - the copyright clearance center now has this model (kind of) - http://www.copyright.com/academia/pay-per-use/
Allen Jones commented
I would not be in favor of pay per click, I would be in favor of pay per distinct user who clicks and not just pay per click.
Heather Martin commented
I agree with Jenny on all counts. Not sure it's an option, with CCC or even when dealing directly with rights holders, to decide whether you want to pay based on enrolment or actual use. Mostly this is decided by the rights holder.
Great points! We definitely need to talk to CCC because I don't think they have a "per click" model currently.
And we would need to know if John clicked on it 5 times versus 5 separate people clicking on it. However, some sites don't want to know that info because of privacy issues. So we'd have to anonymize it somehow ...
And good point about the ethics of switching it for each course.
Jenny Vitti commented
Our Scholarly Communications librarians suggest two things. 1) Confirm with CCC that per-click payments would be acceptable; currently, CCC requires enrollment information for electronic reserve requests, presumably based on deals they've worked out with publishers. 2) Define the "pay per click" model. If the same student clicks an item 5 times, does that count as 5 clicks or 1? It seems like the most reasonable model to reflect real use is to count the number of individual people who access the reading, not just counting total clicks. Would that be possible?
My own (non-lawyer) thoughts are that it doesn't seem ethical to switch between pay-per-click and pay-per-enrollment models on a class by class basis, since the library would always choose the cheapest option. If Ares has this option in the future, it should really be enacted (or not) at an institutional level in the Customization Manager.